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Brand Values Report - Indian Premier League


We are pleased to present our second annual report on Brand Values in the Indian Premier League. The report is based on a survey of 300 key participants involved with the IPL – team managements, sponsors, advertisers, advertising agencies and broadcasters.

The report incorporates a thorough analysis of the stream of cash flows available to franchises, and breaks it down into two parts – those cash flows that are attributable to brand strength (team sponsorship, merchandising, etc.) and those that are not brand related (share of central pool sponsorship, broadcasting, etc.). Brand value has been estimated only on the basis of the cash flows that are attributable to brand strength.

Media Coverage:

103 FM
Aai Tak News
ABP Live

Best Media Info

Bestdesi

Business Standard (April 15 2015)

Business Standard (May 4 2015)
Business Standard (May 30 2015)
Corecareer
Digitalnewsworld
DNA (April 27 2015)
DNAIndia

Economic Times

Firstpost (April 17 2015)
Firstpost (April 23 2015)

Firstpost (May 6 2015)
Forbes
Gsbuzz4u
Headline News Today

Hushsports

In.com
Inagist
Indian Television
Local News

Mailtoday
Metro Mirror

Mozaaf

MSN

NDTV Sports

Newsoninedelhi
Newsr
Onenewspage
Saveursmed.blogspot
Sitemarks
Sports.indiaeveryday
Spotlife Asia

Television Post

The Daily Star

The Report 24

TV News4U

Veooz
Wisden India

Zee News India

 

 

 


Read last year's report